Story and Leaders

M2’s Story

We’ve developed an environment that’s fun, intellectual, forward-thinking and respectful. We believe that if you have to come to work, it doesn’t have to be “another day at the office” and that you should love it and have a positive experience!

In 2003 M2 was started by Willow Marr, an attorney working for the Department of Energy as a Policy Advisor and Helo Mustafa, a technology expert working for PricewaterhouseCoopers. We had one thing in common⁠; we were experts at solving challenges and thinking differently to do it. The unimaginable was always possible! Quality was everything and the mission was simple⁠—solve clients challenges by thinking big. Our goal was to create a company where people like and want to come to work⁠. A place that inspires, excites, and is driven by curiosity. No challenge or request from clients was too big or unsolvable!

15 years later, M2 continues to grow⁠—however we continue to place value on quality and maintaining a boutique firm culture, allowing for selection of clients and engagements that are transformational, meaningful and create positive change in the world. Continuous improvement drives us⁠—we are always evaluating and enhancing services and have a true passion for what we do. We believe in and live M2’s core values: (1) Be Kind, (2) Bring the WOW factor, (3) Be the Best You, and (4) Pay It forward. We surround ourselves with a leadership team and employees that live these core values and are experts at what they do. The belief is that consultants who live these values can continue to evolve and will be the thought leaders who solve tomorrow’s challenges. We are deeply committed to the success of the firm⁠—which means the success of our clients.

Quality First

Being the best means delivering the best

Willow Marr, JD

Willow Marr, JD

President/CEO and Co-Founder

Willow Marr is President and Chief Executive Officer of M2 Strategy. She has over 20 years of experience providing clients in the public and private sector with innovative solutions that have provided transformational change.

Helo Mustafa

Helo Mustafa

COO and Co-Founder

Helo Mustafa is Chief Operating Officer of M2 Strategy. He has over 20 years of industry experience managing numerous technical and strategic disciplines.

Shobha Bora

Shobha Bora

Managing Director

Shobha Bora is a Managing Director for M2 Strategy. She possesses over 15 years of in-depth technical experience with a focus on Enterprise Resource Planning (ERP) and Application Development.

Philippe Draoui

Philippe Draoui

Managing Director

Philippe “Phil” Draoui is a Managing Director for M2 Strategy. He has over 20 years of experience leading Information Technology and Organizational Change programs and projects for the private and public sectors.

Steven Zatarga, SHRM-CP

Steven Zatarga, SHRM-CP

Managing Director

Steven Zatarga is a Managing Director for M2 Strategy. He possesses over 10 years of leadership management with a focus on creating an environment that is inclusive, inspirational and innovative.

Meet M2’s extraordinary team